Elements of a Successful Therapeutic Business is very easy to read, it grabs you and holds your interest! I highly recommend Elements for all healers and practitioners, and especially for those who are trying to start their own business or who already have their own business and are in transition or struggling.
Anita Moorjani Speaker and New York Best Selling Author
Finally, a book that provides solid business advice tailored to the therapeutic practitioner! Having taught and mentored thousands of CST therapists across the last 33 years, I have seen again and again that being an excellent manual therapist does not always equate to having good business sense. So Robyn's and Kate’s book is a wonderful resource for all of us. They understand not only how to be successful in business, but how to teach it to others in a clear, concise way. And I love that they continually remind each of us to utilize the inner navigational system of our body to guide us in our businesses, so that we are fulfilling and meeting the needs of our clients, even as we build monetary success.
Suzanne Scurlock, CST-D,
Founder of Healing From the Core
Author of Reclaiming Your Body and Full Body Presence.
“Wow! What a generous resource Robyn Scherr and Kate Mackinnon have created! Elements of a Successful Therapeutic Business is a must read for anyone considering starting a business or expanding a business in the healing arts. With heart and honesty Robyn and Kate provide a roadmap to creating a business that is both doable and inspirational. Their advice will prompt even the most marketing averse people to grow their client lists in ways that feel authentic and in alignment with their goals. I love so many things about this book but perhaps the most impactful is the way the authors give you permission to build a business that fits you—quirks and all.”
Jacquelyn Fletcher Johnson
Elements of a Successful Therapeutic Business
Far too many skilled therapeutic practitioners struggle to build and maintain their businesses. Whether it’s a lack of business education or a mindset about the nature of business that gets in their way, they’re denied a right livelihood and their community is denied the benefits of their healing work. We want as many people as possible to have access to highly effective therapeutic work. That means having plenty of successful, highly skilled therapists to serve them.
Solo therapeutic businesses are not the same as businesses that sell a product or service. We are successful manual therapists in private practice. We found that the same skills we brought to our therapy were what propelled us to business success and that our treatment paradigm is an excellent guide to building a business that adapts and thrives over time.
Elements of a Successful Therapeutic Business is a focused exploration aimed at practitioners in private practice. As we write in our introduction, “Our fellow manual therapists, such as occupational therapists, physical therapists, and massage therapists are a natural fit for our approach. Acupuncturists, energy workers, hair stylists and estheticians, personal trainers, and movement instructors have also successfully used our approach. Those who see clients in person, and those who work remotely, will benefit. All that’s required is that you are dedicated to your own and your clients’ growth and self-knowledge, and you are in private practice.”